Washington (June 24, 2025) - Senator Edward J. Markey (D-Mass.), member of the Senate Commerce, Science, and Transportation Committee, and Senator Bill Cassidy (R-La.) today announced that Google has endorsed their Children and Teens’ Online Privacy Protection Act (COPPA 2.0). The legislation would update online data privacy rules for the 21st century and ensure children and teenagers are protected online. The Senate Commerce Committee is scheduled to take up COPPA 2.0 at its markup on Wednesday.

“We are grateful to have Google’s support for the commonsense protections in our Children and Teens’ Online Privacy Protection Act,” said Senators Markey and Cassidy. “This endorsement is further evidence of the broad support for COPPA 2.0. Our legislation has been intensely vetted, passed the Senate by a 91-3 vote last year, and has wide bipartisan support. With a youth mental health crisis raging in our nation, Congress should pass COPPA 2.0 and ensure that young people are protected online.”

“We commend Senators Markey and Cassidy for their leadership in sponsoring COPPA 2.0, extending meaningful privacy protections to teens, prohibiting ads personalization to minors, and expecting companies to do more to understand users’ age. Google is committed to creating safer online experiences for kids and teens, and we continue to innovate on the protections in our products and services. We look forward to continuing this important dialogue to respect, protect, and empower youth online,” said Kent Walker, President of Global Affairs, Alphabet & Google.

Specifically, the Children and Teens’ Online Privacy Protection Act would:

  • Ban targeted advertising to children and teens;
  • Create an “Eraser Button” by requiring companies to permit users to delete personal information collected from a child or teen;
  • Establish data minimization rules to prohibit the excessive collection of children and teens’ data;
  • Revise COPPA’s “actual knowledge” standard to close the loophole that allows platforms to ignore kids and teens on their site; and
  • Build on COPPA by prohibiting internet companies from collecting personal information from users who are 13 to 16 years old without their consent.

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